Why has gold been so popular throughout history?

Why has gold been so popular throughout history?

Gold's physical properties make it unique among all elements, it's one of the densest naturally occurring elements, yet remarkably malleable. This combination of properties seems almost contradictory. The answer lies in gold's atomic structure and allows gold to be deformed without breaking. A single ounce of gold can be beaten into a sheet covering 100 square feet or drawn into a wire 50 miles long - properties that made it invaluable for ancient craftsmen and modern technology alike.

Gold's distinctive yellow colour is a result of quantum mechanics. While most metals appear silvery because they reflect all wavelengths of light equally, gold's atomic structure creates what scientists call a "relativistic effect." The electrons in gold atoms move at speeds approaching the speed of light, causing them to be heavier than expected. This affects how the atoms absorb and reflect light, specifically causing them to absorb blue light while reflecting yellow and red, giving gold its characteristic warm colour.

These characteristics enchanted our ancestors and continue to impress us today. Combined with it's rarity, gold has been a staple investment throughout history. Speak with us to see how best gold can be part of your wealth journey.